What's in today's newsletter?
- The money system that reduced my stress
- UX context layer inside your AI tools
- Aurora generator
- Vintage software
- ASMR lamp making
- Your own convenience store
I haven't had a real job since 2020.
Before, I had a steady and predictable $9,000 a month income.
Then in 2021, I was freelancing while figuring things out. Some months I made $2,000. Other months I netted $24,000. 🤯
I was making (way) more money than before.
But I was refreshing my bank app like a psycho.
One week I'd invoice a fat $8K. Feel rich. Upgrade my Notion account. Get a new monitor for my desk. Book a cheeky weekend trip somewhere nice.
Two weeks later, "wait... where did it all go?"
Panic mode. Check emails every time I touched my phone. Consider just white rice and soy sauce for dinner (it never came to that, but boy was I close).
I had to rethink my relationship with my earnings.
I was doing 3 jobs at once. At the same time getting confused about which role I’m in.
Let me explain.
Michael Gerber wrote this book called The E-Myth and he talks about how every freelancer plays 3 roles:
The Technician – does the UX work
The Manager – builds systems
The Entrepreneur – designs the business
Freelancers (me included) only operate as The Technician. When a big payment lands? "I earned this. Time to spend it." When there's a slow month? "Oh shit. I'm failing."
That was exactly how I felt. The emotional rollercoaster is what broke how I managed my money.
My approach was always "I’ll save what I don't spend." Budget responsibly. Live below my means. Put the rest away.
Sounds great. Doesn't work.
I had to flip it to spend what I don't save. Save FIRST. Then decide what to live on.
I started to design how I managed my money. That way I didn't have rely on my willpower alone.
Here's my system:
When payment lands, my brain is activated. I feel relief. I get the dopamine rush. I want a reward.
That’s a terrible time to make spending decisions.
Instead, I decided once how payments get split:
- 30% → Tax jail (gone immediately, never touched)
- 40% → Business reserves (runway, equipment, slow months)
- 30% → Personal salary (moves to personal account)
Payment arrives → automatic split → done.
I don’t need discipline because it’s by design.
How many months can you operate with ZERO new income? The one word that keeps me grounded with any money decision:
For example:
- Monthly personal salary: $5,000
- Monthly business costs: $2,000
- Total burn: $7,000
- Cash available: $35,000
Runway: 5 months
With 5 months runway, a slow week doesn't trigger a panic.
With 1 month runway, every delayed invoice hurts a lot more.
Runway is the buffer between my income and my emotion.
Look, I won't feel rich doing this. I'll feel steady. The more runway I have, the calmer I feel.
I'll turn down shitty clients because my runway says I can. I'll take time off without guilt-checking your phone (maybe).
Freelancing will always include uncertainty. But we get to choose what uncertainty means.
And that difference is not about making more money.
It's just about better allocation of the money I already have.
Got money troubles? I wanna hear about them. Hit reply!